MUC-OFF -LAB 94 Product Launch / Photo Shoot
OUR TASK
When you launch the world’s most technical off-road riding wear, you need the world’s most rugged location services. So when Muc-Off needed an expert consultant to support a remote film- and photoshoot in the heart of the UK’s Lake District, we were the natural choice.
From mountain bike guiding to risk assessment, from project management to team leadership, we worked flexibly alongside the Muc-Off content team to provide strategic location planning and on-site operational support.
The Lab.94 technical clothing range was created with one simple mission: to create and build the finest technical equipment ever developed for off-road riding. Thanks to our sector insight and site management skills, we supported them to set up and create film and photo footage that captures the essence of their brand proposition.
