Proven. World Class. Passionate. Experts.

BE impactive

Our passion is events. Our strength is experience

With a background in world-class sports event delivery, our track record is second to none. But the best thing about Breakthrough Events isn’t our past. It’s our future.

From brand activations to product launches, from major sports events to pioneering workshops, we work with clients all over the world to shape, plan, manage and deliver memorable and impactive experiences throughout the outdoor, endurance and adventure sports industry.

Our Difference

We redefine the status quo

Breakthrough Events was created from a passion for adventure, endurance and outdoor sports and events.

With over 15 years’ experience in planning and delivering major international sports events & programmes, our knowledge and insight are world class.

We know the event management business inside out, and we know what it takes to transform an event from ordinary to outstanding.

When it comes to planning and delivery, we go beyond expectation. Built upon our world class experience and professional expertise, we combine unrivalled attention to detail with fresh-thinking creativity to deliver memorable events, lasting experiences and positive legacies.

Our Experience

World Class Expertise

Breakthrough Events was founded in 2019 by Lisa Dent, International Event Manager & Technical Advisor across the adventure, endurance & outdoor sports world.

Built on international and world class experience, Breakthrough Events has worked with a wide a range of clients including; national and international sports governing bodies, the worlds largest commercial endurance company IRONMAN, premier media & global entertainment company Warner Brothers Discovery, innovative bike brands, local sports clubs looking to make an impact and leading sports industry professionals across pioneering workshops.

By utilising our technical expertise, experience and connections, in 2022 we continue to expand our offering into professional bicycle mechanics support across major events where we have supplied neutral service support to the Birmingham 2022 Commonwealth Games Triathlon and Paratriathlon along with the ground breaking Sub8/Sub7 long distance triathlon challenge.

  • Event Management 
    • 2022 CITI Para Swimming World Series Event, Aberdeen
    • 2022 British Swimming Championships
    • 2021/2022 Keswick Mountain Festival
    • 2019 British Cycling BMX National Series Event, Bournemouth
    • 2018 – 2017 – IRONMAN Wales / IRONMAN 70.3 Staffordshire
    • 2018 – Redbull Time Lapse, Windsor Park
    • 2015 – Sunshine Coast ITU World Paratriathlon Event
    • 2013 – ETU Junior Triathlon Championships, Eton Dorney
    Technical Operations / Competition Management
    Stakeholder Management / Steering Committee Member
    • Bournemouth Formula E Bid
    • 2019 Regatta London, Central London
    • 2018 – 2017 Velothon Wales, Cardiff
    • 2018 – 2017 IRONMAN Wales / IRONMAN 70.3 Staffordshire
    • 2016 – 2014 ITU World Triathlon Series, Gold Coast, Australia
    • 2016 – ITU Cross Triathlon World Championships, Thredbo, Australia
    • 2014 ITU World Duathlon Championships, Adelaide, Australia
    Technical Operations & Risk Committee Member
    • 2018 – 2017 Velothon Wales, Cardiff
    • 2016 – 2014 – Triathlon Australia / National Event Manager
    Course Director / Venue Manager
    • 2018 – 2017 IRONMAN UK (Swim Course / Venue Manager)
    • 2018 – 2017 IRONMAN 70.3 Weymouth (Swim Course)
    • 2018 – IRONMAN 70.3 Dunloghaire (Swim Course)
    • 2015 – ITU World Triathlon Series, Auckland (Elite Bike Course)
    • 2009 – 2008 Helly Hansen Adventure Race Series
    • 2009 – 2008 Brooks Hellrunner Adventure Trail Run Series
    Start & Finish Area Manager
    • 2019 ITU World Triathlon Series, Leeds (Start & Elite Transition Manager)
    • 2013 – 2010 – ITU World Triathlon Series, London (Start & Finish Area Manager)
    • 2012 – London Olympics, Triathlon (Start & Finish Area Manager)
    • 2009 – 2008 The Great Swim Series (Finish Area Manager)
  • What our clients say
    "Lisa’s event management knowledge, experience and support was first class ... Lisa is one of those people who seems able to create time, which makes working in collaboration a breeze. "
    John Twitchen - Vice Chairman
    2019 HSBC UK | National BMX Series Rounds 11 & 12 Bournemouth
  • What our clients say
    "Breakthrough Events were great to work with, very adaptable with a wealth of industry knowledge. This made the planning smooth and stress-free ... I would highly recommend Breakthrough events in being part of your next project."
    Harry Wood - Video & Photography Manager
    MUC-OFF -LAB 94 Product Launch
  • What our clients say
    "“Lisa led a review of the Aquatic First Aid portfolio on behalf of British Canoeing Lifeguards, which she did with a great amount of care, attention to detail and professionalism. We were really grateful to Lisa for all her hard work and efforts, and the expertise and fresh approach she brought to the process was invaluable”"
    Martin Suzan - Director

Our Core Values

We believe in harnessing the power of collaboration and it’s importance for building trust & releasing creativity towards a collective goal. Collaboration is the new innovation. #powerofcollaboration

We don’t seek the easy route. We look for new ways to inspire and provoke. We focus on how to create the most impactful breakthroughs and to redefine the status quo. #redefinethestatusquo

We believe in creating long-lasting relationships. We invest time, energy and attention into creating genuine connection. It’s paramount to success.

We continually seek to ask questions, Why? What If? And challenge our assumptions to stay innovative and dynamic.

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