Our passion is events. Our strength is experience
With a background in world-class sports event delivery, our track record is second to none. But the best thing about Breakthrough Events isn’t our past. It’s our future.
From brand activations to product launches, from major sports events to pioneering workshops, we work with clients all over the world to shape, plan, manage and deliver memorable and impactive experiences throughout the outdoor, endurance and adventure sports industry.
Our Difference
We redefine the status quo
Breakthrough Events was created from a passion for adventure, endurance and outdoor sports and events.
With over 15 years’ experience in planning and delivering major international sports events & programmes, our knowledge and insight are world class.
We know the event management business inside out, and we know what it takes to transform an event from ordinary to outstanding.
Our Experience
World Class Expertise
Breakthrough Events was founded in 2019 by Lisa Dent, International Event Manager & Technical Advisor across the adventure, endurance & outdoor sports world.
With international event planning & delivery experience at the highest level, Lisa built her reputation in leadership roles within the biggest organisations in the outdoor & endurance sports industry including;
>> Technical Operations Manager for Triathlon at Glasgow 2014
>> Sport Operations Manager for MTB at Gold Coast 2018
>> National Events Manager for Triathlon Australia
>> First-ever female Race Director with IRONMAN in the UK.
Lisa's experience is supported by professional training & qualifications including;
>> MSc International Sports Management
>> NCRQ Safety for Managers
>> APEL Crowd Safety & Risk Analysis (currently undertaking)
>> Surf Life Saving Australia / Beach Lifeguard
Lisa's career has also seen her in the following leadership roles;
>> Sponsored Mountain Bike Guide & Instructor
>> Police Civilian Training & Development Instructor in Personal Safety, Conflict Management & First Aid.
We have experience leading on; Technical & Operational Risk Committees, Steering Groups & Safety Advisory Groups and have worked with; national and international sports governing bodies, the worlds largest mass participation organisation across endurance events, innovative bike brands, local sports clubs looking to make an impact and leading sports industry professionals across pioneering workshops.
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Event Manager /Race Director
- 2018 – 2017 – IRONMAN Wales / IRONMAN 70.3 Staffordshire
- 2018 – Redbull Time Lapse, Windsor Park
- 2015 – Sunshine Coast ITU World Paratriathlon Event
- 2013 – ETU Junior Triathlon Championships, Eton Dorney
Technical Operations / Competition Management
- 2019 – Regatta London, Rowing, SUP & Kayak
- 2018 – Gold Coast Commonwealth Games, Mountain Biking
- 2014 – Glasgow Commonwealth Games, Triathlon
Stakeholder Management / Steering Committee Member
- 2019 Regatta London, Central London
- 2018 – 2017 Velothon Wales, Cardiff
- 2018 – 2017 IRONMAN Wales / IRONMAN 70.3 Staffordshire
- 2016 – 2014 ITU World Triathlon Series, Gold Coast, Australia
- 2016 – ITU Cross Triathlon World Championships, Thredbo, Australia
- 2014 ITU World Duathlon Championships, Adelaide, Australia
Technical Operations & Risk Committee Member
- 2018 – 2017 Velothon Wales, Cardiff
- 2016 – 2014 – Triathlon Australia / National Event Manager
Course Director / Venue Manager
- 2018 – 2017 IRONMAN UK (Swim Course / Venue Manager)
- 2018 – 2017 IRONMAN 70.3 Weymouth (Swim Course)
- 2018 – IRONMAN 70.3 Dunloghaire (Swim Course)
- 2015 – ITU World Triathlon Series, Auckland (Elite Bike Course)
- 2009 – 2008 Helly Hansen Adventure Race Series
- 2009 – 2008 Brooks Hellrunner Adventure Trail Run Series
Start & Finish Area Manager
- 2019 ITU World Triathlon Series, Leeds (Start & Elite Transition Manager)
- 2013 – 2010 – ITU World Triathlon Series, London (Start & Finish Area Manager)
- 2012 – London Olympics, Triathlon (Start & Finish Area Manager)
- 2009 – 2008 The Great Swim Series (Finish Area Manager)
Our Core Values
Collaboration.
We believe in harnessing the power of collaboration and it’s importance for building trust & releasing creativity towards a collective goal. Collaboration is the new innovation. #powerofcollaboration
Pioneering.
We don’t seek the easy route. We look for new ways to inspire and provoke. We focus on how to create the most impactful breakthroughs and to redefine the status quo. #redefinethestatusquo
Connection.
We believe in creating long-lasting relationships. We invest time, energy and attention into creating genuine connection. It’s paramount to success.
#createconnection
Curiosity.
We continually seek to ask questions, Why? What If? And challenge our assumptions to stay innovative and dynamic.
#staycurious
Find out how we can help support you;